| Foreword
C.P. Technology Co., Ltd., a leading manufacturer for game cards,
was established in October 1997. In only two years after its
establishment, C.P. Technology obtained ISO-9001 certification and with
its brand name "PowerColor" the company also accomplished as one
of the top leading graphic card manufacturer in Taiwan. In year 2000, with
the capability in existing multimedia strength, C.P. Techonlogy movies
itself into the new IA insustry, in line with the company's philosophy of
"Digitize your life, Solutions for infotainment." Futhermore,
C.P. Technology become IBM's first Business Partner for IA; the two
companies are now working together to develop and promote a range of IA
products, fulfilling the aim of enriching people's lives.
Growth
During the past foru years, C.P. Technology has achieved
spectacular success in marketing with its own brand PowerColor worldwide.
Revenue has increased from NT$100 million in 1997 to NT$2.3 billion in
2000, an impressive annually growth rate of 30~40%. This year, C.P.
Technology has still set itself a goal of NT2.6 billion sales revenue, and
is aggressively developing new products for our customers to beat their
competitors.
The key factor which has enabled C.P. Technology to succeed in
such a short space of time, is the company's experienced, far-sighted
management and R&D team.
Management Philosophy
C.P. Technology's achievements are based on the company's
"5F" philosophy:
Fast Faced with the rapid pace of change in the IT sector, all company
personnel must be able to provide high-qulaity input at top speed if the
enterprise is to remain competitive.
Flexible With market demand becoming steadily more diversified, a high
level of flexibility is needed in both product design and personnel
attitudes, to respond to the changes taking place in the market.
Focus Both enterprises and individuals need to concentrate even more on
developing thdir particular expertise, if they are to be able to provide
higher added value and to increase their competitive advantage.
Friendly Product design needs to be user-friendly, and it is even more
important that relations between people remain friendly. This includes
relations between oneself and the customer, and between departments; to
maintain amicable and healthy interaction.
Fun A company must create an environment which employees will enjoy
working in, because people are an enterprise's most precious asset. If
employees do not like the company'a facilities, the mode of interaction or
the tasks which they are assigned, this is bound to have negative
consequences for both the company and the individual employee.
Research & Development
Since 1999, C.P. Technology has been collaborating with leading
international 3D display chip design companies such as S3, SiS, ATI, 3Dfx,
ST and nVIDIA on the development of a series of 3D display card products.
The chief characteristic of C.P. Technology's R&D team is
their ability to react quickly to information from distribution channels,
displaying flexibility and speed, and meeting the driverse need of
different consumers according to the characteristics of particular
markets.
Having devoted itself for years to multimedia product since 1998,
we have integrated our strengths in the area of infotainment. With the
arrival of the post-PC, or internet era, C.P. Technology will be focusing
on the development of "home consumer technology," developing IA
products that can provide 3A(Any Device, Any Data, Any Network) solution.
C.P. technology has been shosen by leading global hi-tech company IBM to
be their first IA strategic alliance partner in Taiwan. Besides technical
collaboration, the two companies are also working together on promotion
and marketing.
In the 3A era, our R&D will focus on software and services,
as well as system integration. In the strategic alliance partnership, IBM
provides the basic infrastructure, while C.P. Technology is responsible
for software, hardware development and service integration. Home IA
products are set to become one of the most significant products for the
next ten years.
Marketing & Distribution
C.P. Technology has achieved a high level of competence in the
promotion of their own-brand PowerColor products. Maintaining control over
distribution channels is an important part of C.P. Technology's business
strategy. The key factor here is keeping up-to-date with market response
in each individual market, to provide a reference for product R&D,
while at the same time reducing distributors' inventory pressure, creating
a "Virtuous circle" and reinforcing the level of influence on
its channel with brand name recognition.
The Future
On the basis of the solid foundation that has already been
established, C.P. Technology will be continuing to move forward to meet
the challenge of the future through superior vision. In the area of VGA
cards, C.P. Technology will be integrating advantages in terms of
branding, R&D, distribution and marketing, seeking to achieve its goal
of becoming the world's number one VGA R&D company. In the IA sector,
C.P. Technology will be seeking to integrate technology with design, in
order to meet the diverse needs of home consumers, so that the home life
of the 21st century can be both richer and more convenient.
Tel: 886-2-2696-0088
Fax: 886-2-2696-0099
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